My job as an admissions represenative

As an Admissions Representative, my main function is enrolling new students to start school. I work for a school that offers nine month certificate programs. I would have never thought that attending school full time for only nine months would be such a challenge for so many individuals. I have enrolled so many students who are "so committed" and they do not even make it for two months. I just can not for the life of me understand this. Most of the student who attend school here are only here because they do not have any other options. If this is their only option why does it seem to have no value at all for so many students?